Called the Kiss of Life ...Insufflation, also known as 'rescue breaths' or 'ventilations'

In 1773, physician William Hawes (1736–1808) began publicising the power of artificial respiration to resuscitate people who superficially appeared to have drowned. For a year he paid a reward out of his own pocket to any one bringing him a body rescued from the water within a reasonable time of immersion. Thomas Cogan, another English physician, who had become interested in the same subject during a stay at Amsterdam, where was instituted in 1767 a society for preservation of life from accidents in water, joined Hawes in his crusade. In the summer of 1774 Hawes and Cogan each brought fifteen friends to a meeting at the Chapter Coffee-house, St Paul's Churchyard, where they founded the Royal Humane Society as a campaigning group for first aid and resuscitation.

Gradually, branches of the Royal Humane Society were set up in other parts of the country, mainly in ports and coastal towns where the risk of drowning was high and by the end of the 19th century the society had upwards of 280 depots throughout the UK, supplied with life-saving apparatus. The earliest of these depots was the Receiving House in Hyde Park, on the north bank of the Serpentine, which was built in 1794 on a site granted by George III. Hyde Park was chosen because tens of thousands of people swam in the Serpentine in the summer and ice-skated in the winter. Boats and boatmen were kept to render aid to bathers, and in the winter ice-men were sent round to the different skating grounds in and around London. The society distributed money-rewards, medals, clasps and testimonials, to those who saved or attempted to save drowning people. It further recognized "all cases of exceptional bravery in rescuing or attempting to rescue persons from asphyxia in mines, wells, blasting furnaces, or in sewers where foul gas may endanger life."